Something great is happening this weekend!
The Mount Kenya 10to4 Mountain bike challenge will be going down at the Borana Race Village from Friday 17th to Sunday 19th Feb.
As usual, Highlands your favourite mineral water manufacturer is very proud to be part of the action packed weekend.
Started in 2002, the 10to4 challenge is an event in its own right. It involves bikers racing in the most challenging, thrilling and yet breathtaking scenery on the slopes of Mount Kenya. Despite being tough, the routes are designed to cater for skilled bikers, amateurs and even kids. This makes it one of the most involving events for families in the Kenyan calendar year.
Funds collected in this challenge go a long way in funding conservation projects around the area. This is precisely why Highlands Limited has become a long term sponsor as it is an embodiment of our values as a brand: Being respectful to the environment and giving back to the community.
Some of the projects that have been major beneficiaries of the funds raised include:
- Elephant corridor and fencing
- Tree planting
- Employment of patrol teams around Mt Kenya
- Employing personnel to educate and enlighten the community on the need for protecting the environment and fighting poaching.
To learn more about the Challenge, click here:
