Karibu Highlands
Our Promise: Great Taste & Great Value
Karibu Highlands
Highlands is a Kenyan company manufacurting and marketing non-alcoholic beverages, with a history spanning 69 years. A Pioneer of the East African beverages industry, Highlands has been transformed from a small family factory to a category leader with an "own-brand" portfolio that spans the major beverage categories and consumer segments of the market.
Our Vision
We aim to be the go-to source of hydration and energy for every Kenyan, transforming daily life with delicious, Kenyan beverages
Mission
We refresh our consumers with great-tasting, high-quality and affordable beverages where and when they want
It is HOW we deliver what we do that really matters!
To achieve our strategic priorities and desired performance. we have adopted a new and different culture; on that focuses on the Ways We Work, Leadership Attributes, Core Values, Ethics & compliance.
We delight our customers with Great Tasting.Refreshing and Affordable Drinks where and when they want.
By always Refreshing Kenyans with Joy... Tangu 1954!
Our Core Values
A Legacy Refreshed, A Future Redefined!
Core
Values
Hover over each segment to learn more about our core values
best company ever
Refreshing Kenyans with Joy since 1954!
We refresh our customers with Great Tasting, Refreshing and Affordable Drinks where and when they want.
Delight
Focus on customers and consumers in everything we do
Grow
Drive volume to strengthen market position and support business sustainability
Efficiency
Achieve world class efficiency to enhance affordability and profitability.
Sustainability
Drive initiatives towards people and planet.
Financial Sustainability
Strong, sustaibable financial performance to enable continued growth and service.
Our Sustainability
At Highlands®, selecting only quality ingredients that respect our commitment to sustainability is a serious and continuous pledge. Discover more.
It's our responsibility to respect and protect water resources.
Water is not only the first ingredient in most of our beverages but it's also central to the long-term success of our business and the health of our communities. Our water strategy focuses on sustainable water security through local water replenishment, advocacy for smart water policies, and responsible water use throughout our operations and communities.
We make brands and products that people love while building a more sustainable future for our business and for the planet. We do all of this while staying true to our purpose: to refresh the world and make a difference.
At Highlands Drinks, we thrive at Investing in our tomorrow.
Global challenges like plastic waste and pollution are far too great for any single government, company, or industry to solve individually.
Effluent Water Treatment Plants
The capacity of a Wastewater Treatment Plant (WWTP)is proportional to the flow rate; however, theenergy consumption as well as the number ofbiological oxidation ponds and sludge generation aremostly determined by the organic load (COD).Building aneffluent treatment plant (ETP) for beverageprocessing businesses is the simplest way to avoidwater contamination.Its main purpose isto develop a product that may be safely dischargedinto a watercourse or sewer while remaining belowthe recommended discharge limits. After treatment,these effluents can be reused to reduce waste.
PETCO Partnership
To achieve a World Without Waste, Highlands® is partnering with PETCO, a trading name of Kenya PET Recycling Company, a company incorporated in 2018 to represent the Kenyan PET plastic industry's joint effort to self-regulate post-consumer polyethylene terephthalate (PET) recycling. To achieve this everyone involved, from the raw material producers, the converters, brand owners, retailers, consumers and recyclers are playing their part in the solution, with PETCO fulfilling the PET industry's role of Extended Producer Responsibility (EPR). PETCO is financed by a voluntary EPR fee paid by converters and bottlers on PET resin purchased. PETCO also receives grants from brand owners and retailers. Support for PET recycling efforts ensures an ongoing monetary value for post-consumer PET. This sustains collection interest and reduces the volume of post-consumer PET in the waste stream.
Quality: The backbone of our Business.
We are evolving our business strategy to become a total beverage company by giving people more of the drinks they want. This strategy includes changing recipes to reduce added sugar, promoting low and no-calorie beverage options and making smaller packages more available to enable portion control.
There is still a lot to discover
©2025 Highlands Drinks Limited. All rights reserved.
Thanks to the Aberdare rainforest, Highlands Drinks Limited has a heritage of quality spanning over 70 years. Just like the Aberdare, we pride ourselves in a variety of world class products.
Useful pages
Our Policies
Customer Care Center
+254 (0) 790 490 529
HQ Contacts
+254 (0) 61 2032296 / +254 (0)7 27 556 677