Highlands Drinks Limited (HDL) continues its tradition of supporting sports-related events and initiatives. Our partnerships with events such as the Mountain 4 Bike Challenge, Lewa Marathon, Rhino Charge, and Touch Rugby reflect our commitment to a healthy lifestyle.

Throughout 2023, we actively participated as a hydration partner in key marathon events across the country, furthering our dedication to promoting health and fitness. In June, we supported the Annual Mater Heart Run, which attracted over 10,000 participants in various counties, including our hometown, Nyeri County.

In July, our collaboration extended to the Lewa Marathon, a forest conservancy-led initiative, while in September, we joined forces with the Friends of Karura group for their Annual Anniversary Race in Karura Forest, supporting local environmental initiatives and health.

Additionally, various HDL staff members embraced a healthier and more active culture by participating in various races throughout the year. HDL's commitment to promoting well-being and an active lifestyle remains steadfast. We look forward to continuing our support for healthy initiatives.

Highlands Cordials has proudly led the dilute-to-taste cordial category for over 3 decades, setting a remarkable standard for excellence. The tradition of quality, instilled by our forefathers and passed down through maternal lines, remains integral to our brand.

Since its inception in 1989 with the introduction of the Orange Cordial, the brand has been on a continuous journey to expand its range of flavors. The latest addition to this remarkable journey is Cocopine Cordial, a flavor that's already making waves since its introduction in all leading supermarkets across Kenya.

I am confident that our customers will eagerly embrace the exploration of our new Cocopine variant, featuring adventurous taste combinations,” said the Head of Modern Trade, Ms Kaari Kinyua in a recent interview.

“Preliminary sales data indicates a positive reception for Cocopine, which greatly motivates us to intensify our efforts in promoting this innovative flavor. Experience has shown that often, it only takes one sip to captivate customers.”

Cocopine Cordial is now available in both 1 and 2-liter options, offering a choice that suits every consumer's preference. This new flavor has been met with enthusiastic reception in both the General Trade (GT) and Modern Trade (MT) sectors, highlighting the brand's unwavering commitment to satisfying the evolving tastes of our valued consumers.

In July 2023, CLUB underwent a significant brand makeover that encompassed all of its flavors. While speaking to Head of Modern Trade Kaari Kinyua, one gets a clear picture of just how significant the exercise is to distinguish CLUB from its competitors and attract consumers with its updated and modern style.

“What do I think of the new look? OOOOH I LOVE IT! IT'S STRIKING! IT'S EYE-CATCHING! It has this, superior sense of quality, and sticks out clearly on the shelf. This change has definitely had a good effect on consumers' perceptions, encouraging a greater readiness to interact with the product, affecting decisions about what to buy, and building a general sense of brand loyalty. The new look is not just relevant, it’s also unique and unforgettable. One can quickly recognize and remember CLUB now, which helps them feel comfortable and confident in the brand.”

The Bold New Look has shown to be a key stimulus in influencing consumers' decisions in the very competitive CDS category market.

There’s a New CLUB in Town!

The rebranding also marked the highly anticipated return of the renowned Pina Colada flavor. Now available in 350ml, 500ml, and 1.25L, this classic flavor is back to delight CLUB enthusiasts.

Nairobi Region’s Modern Trade Executive, Rahab Njeri described Pina Colada as the “perfect drink” with a delicious flavor combination of pineapple and coconut.

“Consumer acceptance has been GREAT! They love the color, texture, and taste. It is a first of its kind in this market as a soft drink and in the words of several customers has A TRUE KENYAN TASTE.”

The evolution of CLUB's brand and the revival of this beloved flavor enhances our commitment to offering a fresh and exciting experience to our consumers.

In the spirit of festive cheer, Highlands Drinks recently hosted its annual Christmas staff party at the company's headquarters in Nyeri. The eagerly anticipated event, organized by the dedicated HR department, unfolded in early December and drew together over 350 enthusiastic staff members from across the country.

The gathering served as a vibrant platform for employees to connect with their colleagues, fostering a sense of camaraderie and allowing them to welcome new faces into the company fold. The occasion also provided a unique opportunity to acknowledge the efforts of key team players who had made significant contributions throughout the year.

Team Members from various regions follow up on the day’s proceedings during the morning session at the Annual Staff Party held at the HQ Grounds in Nyeri County

The festivities were diverse and engaging, featuring traditional regional team recognitions, captivating performances, and a heartfelt address from the CEO. Highlights of the evening included the presentation of departmental awards and the honoring of long-serving staff members, a testament to the commitment and dedication within the Highlands Drinks family.

Amidst the celebrations, staff members indulged in a sumptuous meal and enjoyed a delectable annual celebratory cake. Additionally, each employee received their annual Christmas vouchers, a thoughtful gesture from the company to ensure that the holiday season is not only festive at work but extends joyously to their families and loved ones.

The Annual Christmas Staff Party at Highlands Drinks not only encapsulated the spirit of the season but also reinforced the sense of community and appreciation that defines the company culture. It was a memorable occasion, marking the culmination of a successful year and setting the stage for an even more prosperous one ahead.

At the heart of Highlands Drinks' annual Christmas party is a sincere celebration of its dedicated staff, exemplified through the prestigious departmental and long-service awards. This year, the theme, "We Are One" and "We Are On," defined the categories for departmental recognition, highlighting the unique skills demonstrated by the acknowledged team members.

The Milestone Service Awards, a testament to loyalty and commitment, were bestowed upon employees marking 5, 10, and 15 years with the company. A special moment of acknowledgment shone on John Kinga and Esther Kuria, both integral members of the Logistics team, who received accolades for their remarkable 15-year journey with Highlands Drinks. Their unwavering dedication symbolizes the enduring spirit that propels the company forward, making the 2023 Staff Party a poignant occasion of recognition and appreciation.